SATISH KUMAR Articles

How often have you heard someone say something along the lines of, “I wish I had done X or Y before”? Or maybe you’ve said it yourself. The problem is, no matter how much time passes, we never seem to get around to changing our habits. It’s true that we all want to...

How often should I check my churn rate? The churn rate is the percentage of customers who leave your mobile network within a specified period of time. This metric helps you identify whether your customer retention strategy is working or not. Churn rate is calculated...

Customer experience (CX) is a term that has become very popular over the last couple of years. What does it mean? And why should you care? The customer experience is defined as the total experience that customers have with your brand or company. This includes every...

How would you define a good product strategy? What should you consider before starting to develop a new product or service? A good product strategy is essential to the success of any company. In fact, it’s one of the key components of a successful marketing campaign....