Types of Sales Pitches you should know as a Salesperson

What are some sales pitches you’ve heard before? How effective are they really?

Sales pitches are often used to convince customers to purchase a particular product or service. They are usually delivered by salespeople who want to sell their products or services to potential clients.

There are several types of sales pitches you should know as a salesperson. Here are the top three types of sales pitches you can use to close deals.

1) The “Why” Pitch: This is the most common type of pitch, and it’s also one of the easiest to deliver. It simply states why your product or service is better than what the customer has. For example, if you’re selling a car, you might say that this model gets 22 miles per gallon, while the other model only gets 18 mpg.

2) The “What” Pitch: This type of pitch explains exactly what the customer will get from using your product or service. You’ll probably find yourself saying things like “This will make my life easier,” or “I’ll be able to do more with less time.”

3) The “How” Pitch: This pitch tells the customer how he or she will benefit from using your product or getting your service. For example, if your company sells cars, you might tell someone about all the features on this model. Or, you could explain to them how long it takes to drive from point A to B when they buy your car.

If you’re not sure which type of pitch to use, ask yourself these questions first: Is there something unique about my product or service? Am I offering an advantage over others in the market? If so, then go for the “why” pitch. If you don’t have anything special to offer, then go for the simple “what” pitch.

The key to delivering any kind of pitch is to keep it short and sweet. Remember, people hate wasting their time. So, if you need to give your pitch more than two sentences, it’s probably too complicated.

To help you remember the different types of sales pitches, here are some examples:

• Why: “We’re going to save you money because we’re cheaper than our competitors.”

• What: “Our new car will allow me to travel farther and faster than my old one did.”

• How: “My new car will take me places where my old one couldn’t go.”

Now that you know the basics of sales pitches, let’s look at some tips for making each one work for you.

1) Be honest. People hate being lied to, especially when it comes to buying a product or service. Your goal is to persuade the customer to buy your product or service. To do this, you must be truthful.

2) Keep it brief. Don’t waste anyone’s time. No matter what type of sales pitch you’re giving, you only have a few seconds to make your case. Make sure your message is clear and concise.

3) Use positive words. When you talk about your product or service, focus on its benefits. Instead of saying, “It doesn’t work well,” try, “It works great!”

4) Ask open-ended questions. By asking open-ended questions, you’ll encourage your audience to share their opinions. Then, you can use those answers to guide your conversation.

5) End on a high note. Just before you finish talking, end on a high note. This means that you want to leave your listener feeling good about his or her decision to buy your product or hire your services.

6) Focus on value. Value is the reason why you should sell your product or provide your service. Think about it. Would you buy a car without knowing how much it would cost? Of course not. That’s why you need to show your customers how much they’ll gain by purchasing your product or hiring your services.

7) Always thank your audience. After you’ve finished speaking, always thank your listeners. It shows respect for their time and helps build rapport with your audience.

8) Create a memorable experience. You want your audience to walk away from your presentation remembering everything you said. To create a memorable experience, think about how you can connect with your audience. Maybe you can bring props into the room, play music, or even dress up like a superhero.

9) Practice makes perfect. Once you learn how to deliver a sales pitch, practice until you get it right. You never want to forget your lines, but you also don’t want to sound robotic.

10) Be confident. Confidence is important when selling products or services. But, don’t come across as cocky. If you feel nervous, just remind yourself that you’re doing something you love.

11) Give feedback. After you’ve given your pitch, ask your audience for feedback. Listen carefully to what they say. And then, incorporate their suggestions into future presentations.

12) Learn from mistakes. Mistakes happen in every business. So, don’t beat yourself up over them. Instead, learn from them so you can improve next time.

13) Ask for referrals. Asking for referrals is a great way to find new clients. If someone recommends your services, others might follow suit.

14) Have fun. You shouldn’t enjoy selling. But, you should enjoy the process of helping people. If you approach your job with a smile on your face, you’ll have more success than if you were grumpy all day long.

15) Get out of your comfort zone. The best salespeople are willing to take risks. They’re willing to step outside their comfort zones and go after opportunities that other people wouldn’t consider.

16) Find ways to save money. There are many ways to save money while still providing excellent customer service. For example, you could offer free shipping, give discounts, or lower prices.

17) Offer incentives. Incentives help motivate your customers to buy your product or services. For example, you may offer free samples, special deals, or giveaways.

18) Make sure your website is optimized. A well-optimized website will increase conversions and sales.

19) Use social media. Social media has become an integral part of our lives. According to a study conducted by HubSpot, 93% of marketers use social media marketing. By using these sites, you can reach potential customers and keep them informed about your company.

20) Don’t be afraid to negotiate. Negotiation doesn’t mean you’re being greedy. It simply means that you’re trying to make your client happy.

21) Stay consistent. Consistency builds trust. Your customers will begin to expect certain things from you. If you meet those expectations, they’ll continue to do business with you.

22) Always thank your clients. When you close a deal, always send a quick email thanking your client for choosing you. This shows your appreciation and helps build relationships.

23) Keep learning. Never stop learning. Read books, attend seminars, and listen to podcasts. Knowledge is power!

24) Follow up. Clients appreciate when you follow up with them. Send a quick email saying thanks for buying from us. Or, call to see how they’re enjoying the product.

25) Network. Join professional organizations and local groups. These connections can open doors to new clients.

26) Take control of your career. Know where you want to work and who you want to work for. Then, set goals and create a plan to get there.

27) Be patient. No matter how good you are at your job, it’s going to take time before you start making money. Just focus on building your reputation first.

28) Create content. Content marketing is one of the most effective forms of advertising. Write articles, create videos, and post images online.

29) Be honest. Honesty is important in any relationship. If you’re not honest with your clients, they won’t feel comfortable doing business with you.

30) Build loyalty. Loyalty goes both ways. Show your clients that you care about them and their needs. And, show them that you value their business by offering great products and exceptional customer service.