Service Articles

How can I get customers who truly care about my brand and stay loyal over time? The customer loyalty trend has seen increasing interest from marketers over the years. Brands that provide exceptional service and value to their customers tend to reap the rewards....

What does Net Promoter Score mean? And why should you care about it? The NPS score measures customer loyalty. In short, it tells you whether or not customers would recommend your company to their friends and family. It’s important to know whether your customers are...

How does customer segmentation work? What are its benefits? How should I go about implementing it? Customer segmentation refers to the process of dividing customers into groups based on their characteristics or preferences. This helps businesses identify target...

How often should I check my churn rate? The churn rate is the percentage of customers who leave your mobile network within a specified period of time. This metric helps you identify whether your customer retention strategy is working or not. Churn rate is calculated...