Billboard advertising is a great way to promote your brand or business. If you want to get started, you’ll need to know how to create a billboard ad campaign.
Billboards are outdoor advertisements that are usually seen along roadsides or at busy intersections. They are often used to advertise local businesses, events, or political campaigns.
Billboards are a great way to reach out to potential customers. In fact, they can cost less than other types of marketing. But before you start creating your next campaign, you should know some basics.
In this video we will cover:
What is a Billboard?
The Different Types Of Billboard Advertisements
How To Create A Billboard Campaign
Start Your Own Billboard Advertising Business
Billboard Advertising 101 – How To Start And Run A Successful Billboard Advertising Business
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Billboards are one of the most powerful tools in the market today. Here’s an inside look at their history and the ways in which modern-day advertisers have mastered them.
Billboard Advertising: The Basics
A billboard is a large advertisement sign placed on public property – typically on highways or near busy intersections where people drive by all day long. Billboards are designed to grab attention as people pass by.
They work because people tend to notice things that are different from what they expect. This means that billboards are effective when it comes to getting someone’s attention.
Billboards also appeal to people’s emotions. For example, if you were to put up a billboard saying “Buy Now,” you would be appealing to consumers’ desires.
But there’s another side to this story. Many people find billboards annoying. Some people think they ruin the view. Others complain about the impact on wildlife.
Billboards are expensive. You have to pay to place a billboard somewhere. That means that you have to make sure that location is worth it.
You may not always be able to choose where you put your billboard. There may be regulations in place that limit where you can put it.
If you do decide to go with a billboard, you’ll need to consider whether you want static or dynamic ads. Static ads are just pictures. Dynamic ones use text and graphics to tell your message.
Static ads are cheaper but they don’t attract as many viewers. On the other hand, dynamic ads can be more eye-catching. However, they require more maintenance.
There are many different kinds of billboards. These include:
Billboards for Commercial Use
These signs are used to advertise products or services. They are generally larger than residential billboards.
Residential Billboards
Most billboards are made for commercial purposes. But you can buy smaller versions of these signs for home use.
Billboards for Events
Events such as concerts and festivals are advertised using billboards. People who attend these events can see the ads while they are going through town.
Billboards for Political Campaigns
Political candidates use billboards to spread their messages. They are especially useful during election seasons.
Billboards for Sports Teams
Sports teams use billboards to announce upcoming games and events. Fans can watch these ads on TV and online.
Billboards for Movies
Movies are advertised using billboards. Studios will often build sets that resemble billboards.
Billboards for Music Artists
Music artists use billboards to promote themselves and their music. Sometimes, they even sell tickets directly from the ad.
How Do Billboard Advertisers Make Money?
The first thing you should know is that there are two main types of advertising businesses.
One type focuses on selling space. It pays its clients based on how much traffic goes through their billboard.
This business model works well for companies that offer a service rather than a product. For example, a company that provides parking spaces might charge a lot per month.
That way, they get paid every time a car parks there.
Another type of business sells advertising on behalf of clients. Clients typically hire them to create an advertisement. The advertiser then sells the ad to someone else.
For example, a client could ask a billboard company to create a sign promoting a new restaurant. Then, the billboard company would sell the ad to a newspaper.
When the newspaper prints the ad, they get paid by the advertiser.
So, which one is better?
Well, both models work. Most billboards are sold on a lease basis. This means that the owner doesn’t own the land. Instead, he rents it out to advertisers.
In exchange for renting the property, the owner gets a percentage of the revenue generated by the billboard.
Some owners also rent out the space to third parties. In this case, the billboard is owned by the person leasing it.
What Are the Different Types of Billboard Ads?
Advertising agencies have developed several different ways to market their clients’ products.
You can choose between three basic categories: outdoor, in-store, and digital.
Outdoor Advertising
Outdoor advertisements are usually large signs that hang above busy streets. They are meant to catch people’s attention.
They are most effective when they stand out against the background. That makes them ideal for bus shelters, highway overpasses, and bridges.
In-Store Advertising
In-store advertising is similar to indoor advertising. But instead of being placed inside stores, they are hung outside.
They are particularly good at attracting customers because they are visible from the street.
Digital Advertising
Digital advertising is very similar to traditional advertising. However, it uses computers and other technology to reach potential customers.
It includes things like search engine marketing, social media, and email campaigns.
Why Should You Use Billboards?
There are many reasons why you should consider using billboards to advertise your business or event.
First, they are cheap. A single billboard costs about $1,000.
Second, they are easy to install. All you need is a crane and some tools.
Third, they are highly visible. Even if no one sees your message, it still has value.
Fourth, they are mobile. If you want to change where you place your ads, you just move them.
Fifth, they are flexible. You can use them to promote anything.
Sixth, they are durable. Unlike print ads, billboards don’t fade away after a few months.
Seventh, they are customizable. You can customize them with any text and images you want.
Eighth, they are environmentally friendly. Because they aren’t printed on paper, they don’t require trees to be cut down.
Ninth, they are portable. You can take them anywhere.
Finally, they last forever. Once installed, billboards will stay up as long as the wind blows.
How Do I Choose Which Type of Billboard Is Right for Me?
The first thing you should do is look around. Talk to local businesses and see what they recommend.
Ask friends who have used billboards before.
If you have an idea of what kind of advertisement you want, then you can start looking online.
For example, you might want to find a billboard company that offers custom designs.
Or, you might prefer something more generic.
The key is finding a company that understands how to make your ideas come to life.
Once you know what type of billboard you want, you can contact companies in your area.
This way, you can compare prices and services offered.
Which One Works Best for My Business?
Choosing the right billboard depends on your budget, location, and target audience.
You also need to consider whether you want to pay per month or per year.
Here are some factors to keep in mind:
• Budget – How much money do you have available?
• Location – Where do you plan to put your ad?
• Audience – Who will view your ad?
• Duration – Will you need to replace your billboard every month or year?
• Design – What kind of design do you want?
• Company – Are you comfortable working with a big corporation or small startup?
What Kind of Billboards Can I Get?
Billboards come in all shapes and sizes. Here are some common types:
• Flat Panel – These are generally made of fiberglass. They are lightweight and inexpensive.
• Roll-Up – This is a large roll of fabric that holds up to 500 square feet. It is usually white and comes with a clear plastic window.
• Wraparound – This is a rectangular sign that wraps around buildings. It is often seen at sports stadiums.
• Vehicle Wraps – This is a vinyl banner that covers cars and trucks.
• Outdoor Signage – This is a large display board that hangs from poles. It may include graphics and animations.
• Mobile Signs – This is a smaller version of outdoor signage. It is designed to hang off vehicles or trailers.
• LED Displays – This is a new trend in digital advertising. It combines LEDs (light emitting diodes) with video displays.
Can I Use More Than One Ad Agency?
Yes! In fact, it’s best if you work with multiple agencies.
Why? Because each agency specializes in different areas. For example, one may specialize in creating eye-catching ads, while another focuses on getting your message across.
Working with several agencies means you get access to their expertise. Plus, you won’t have to worry about coordinating everything yourself.
Do I Need Professional Help With My Billboard Ads?
Absolutely! If you’re not familiar with designing advertisements, you could end up spending too much time trying to figure out how to create a good image.
That’s why it makes sense to hire professionals to help you.
They can provide advice on choosing colors, fonts, and images. They can even help you decide which size billboard works best for your business.
How Much Does A Billboard Cost?
It really depends on the size, materials used, and other details. However, here are some ballpark figures:
• Small signs cost $50-$100.
• Medium signs cost between $150-$300.
• Large signs cost $500+.
How Long Do Billboard Ads Last?
That depends on the size of your billboard and where you place it.
If you use a flat panel, you can expect it to last anywhere from six months to two years.
A wrap typically lasts three to five years.
Vehicle wraps tend to be more durable than other types of billboards. The lifespan of a vehicle wrap depends on the type of material used. Vinyl banners can last as long as 10 years.
How Many People See Your Billboard Ads?
This varies depending on the location and audience. But, most people see an average of 20% of the ads they see. That means 80% of the people who see your billboard don’t notice it.
However, if you advertise during peak hours, you might see higher percentages.
You should also check out our guide to billboard marketing. There you’ll find tips on improving your results.
Conclusion
Billboards are a great way to promote your business. But, like any form of advertising, you need to do your research before investing money into them.
In this article, we’ve explained what a billboard is, how they work, and how to choose the right kind for your business.
We hope this information helps you make better decisions when it comes to using billboards.
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