Marketing Articles

What brands do you love? Which ones do you hate? The answer lies in the way they communicate with their consumers. Brand awareness is a marketing strategy, businesses use to increase brand recognition or simply promote themselves in the public eye. It involves using...

Do you want to run a successful content audit in 2022? If yes, then read on. This article is going to tell you the things that you need to consider before starting a content audit. Content audits are a type of marketing strategy that involves analyzing the performance...

How often do you hear marketers say they don’t have time to create a marketing strategy? The reality is that creating a marketing plan takes time and effort, but it’s well worth it. If you want to succeed in today’s competitive marketplace, you need to develop a clear...

If you're in a marketing role like mine, it might be difficult for you to define "marketing" even though you see and hear it everyday. This definition doesn't feel helpful. The selling part, such as cold calling, overlaps a little bit too closely with a "what is...