Advertising is a huge part of our lives today. From billboards to TV commercials, advertising has become a major source of income for businesses. The problem is that it can also be a very expensive endeavor. That’s why it’s important to choose the right tool for the job.
Advertising is a big deal. In 2017 alone, global advertisers spent $1.5 trillion on marketing campaigns, and according to eMarketer, spending on digital ads will reach $200 billion by 2020. This means that choosing the right ad management software is crucial.
There are several ways to manage your advertising budget. Some companies offer their own solutions, while others rely on third party platforms. If you want to save time and money, check out these 7 best ad management tools for 2022.
What is advertising management?
Ad management is the process of managing different aspects of an advertiser’s overall campaign. It usually includes tracking data, reporting, analytics, optimization and targeting. Advertisement management software is designed to handle all of the tasks involved in running a successful campaign.
Best Ad Management Software for 2022. Most ad management systems have more than one feature set. For example, some include only account creation features, but they may also provide real-time bidding (RTB) and automated retargeting capabilities. Other options include social media integration, event tracking, video conversion, mobile app development and other features.
How do I get started with my first Ad Management System?
When starting out as an advertiser, most people turn to Google Ads or Facebook Ads. However, Google and Facebook don’t make ad management easy. Both companies charge per click fees, which makes it difficult to control costs. Another challenge is that when using the two platforms, it’s hard to track conversions. A better option would be to start with a web-based platform like HubSpot, Salesforce Marketing Cloud or Marketo. These services allow you to create landing pages, run split tests, connect email lists and much more.
What kind of tools should I look to use within my ad management system?
An effective ad management system is built around three core functions: automation, performance and ROI. Automation allows you to set up specific rules that trigger certain actions based on user behavior without human intervention. Performance helps you analyze how well each campaign performs over time. Finally, ROI shows you whether the investment was worth it. All three of these components work together to ensure that every aspect of your campaign is optimized.
To find the perfect solution, consider what level of expertise you need from your tool. Do you just need basic ad management or advanced automation? For instance, if you’re looking to build an email list, then MailChimp is a great choice. But if you know how to code HTML, you can build custom widgets yourself.
The best way to decide which ad management solution is right for you is by checking its compatibility with your current website and business processes. You’ll probably need to adjust your workflow after bringing in new technologies. Also, keep in mind that there are many ways to integrate your ad management software with your existing CRM or CMS. What works for one company might not work for another.
Advertising Management Software
There are various types of advertising management software available. Some are designed for small businesses while others cater to large organizations. There are free solutions offered on the market and paid ones too. Regardless of their cost, these applications will enable you to optimize your marketing strategy. Let’s take a closer look at them.
Free Advertising Management Software. Free advertising management tools offer limited functionality. They typically come with basic features such as creating ads and budget allocation. In addition, they generally lack comprehensive reports, campaign monitoring and management tools.
Paid Advertising Management Software. Paid advertising management software offers more features than those found in free products. It gives you all the benefits of a traditional CMS combined with more powerful reporting and analytics capabilities. Moreover, some of these tools have the ability to import data from other systems.
Advertising Management Software Features
As we’ve mentioned above, the main purpose of any ad management tool is to help marketers manage their campaigns efficiently. Therefore, the features you want to check off before purchasing include:
Automated campaign creation. This feature enables you to set up automated campaigns. These campaigns are triggered by events that occur across multiple channels. For example, when someone signs up for your newsletter, sends a message on social media or visits your site.
Campaign planning & targeting. With this feature, you can plan out your upcoming campaigns ahead of time. Plus, you can target different audiences with varying degrees of precision. For example, you can create segments that only include people who live within a specified distance from your store. Or perhaps you would like to send out customized messages depending upon the device used by your audience members.
Real-time tracking. This feature lets you see where visitors are coming from and how effective your content is being shared. If it’s working well, you should see higher traffic to your sites. However, if something isn’t going according to plan, you will be able to quickly detect problems and fix them before they affect conversions.
Integration with third party platforms. Many companies now use third parties to enhance their websites. By using the same platform as these vendors, you can easily share information between each other and better track performance.
Reporting. This feature allows you to view detailed statistics about your online efforts. Whether it’s conversion rates, page views, click through rate, etc., you will be able to analyze the results of your campaigns over time.
Analytics. Analytics helps you understand what works and doesn’t work for your business. The best tools give you insights into which strategies generate the most traffic. You can even find out which pages drive the highest returns.
Best Ad Management Tools
There’s no single best ad management software—each offers unique benefits. Therefore, we recommend testing multiple solutions before deciding on one. Start small, test and learn! We hope this article has given you a good understanding of the basics of ad management. Now, let’s take a closer look at seven of the leading ad management tools on the market today.
Google Ads Manager
Google Ads Manager allows you to build, run and optimize ads on its website. The tool also provides access to real-time reports and makes it easy to track clicks, impressions, conversions and cost per acquisition (CPA). You get full control over your ad campaigns, including bidding, budgets and placement.
Top features in Google Ads Manager:
• Bidding
• Budgeting
• Placement
• Reporting
Advantages:
• Easy setup and deployment
• Real-time reporting
• Inbound and outbound optimization
• Cross device targeting
Facebook Audience Insights
Facebook Audience Insights is another tool within the Facebook family offering an advertising solution for businesses looking to reach consumers on the world’s largest social network. It combines data from both your fan base and your friends’ networks to provide relevant audiences and more precise targeting options.
Top features of Facebook Audience Insights:
• Targeting
• Performance analytics
• Segmentation
Advantages:
• Easily integrated with other products
• Works with all major email clients
HubSpot Ad Management Tools
HubSpot Ad Management Tools helps you monitor all your digital marketing activities. Not only does it allow you to create custom landing pages, but it also gives you an overview of everything related to your website or blog. It provides real-time reporting so you have visibility into your progress, whether you’re improving search engine rankings, driving more leads, generating more sales or converting more customers.
Unique features you get from HubSpot’s Ad Management Software are:
• Create personalized landing pages using data collected from your website.
• Track your campaign’s ROI.
• Keep tabs on your website’s performance across devices.
• Use drag and drop to make changes instantly.
RollWorks
RollWorks Ad Manager brings together all of your ad buying and selling services under one roof. It includes a full suite of tools that help you manage your ad inventory, create and edit ads, set pricing, bid for keywords, perform A/B tests and much more.
Top features:
• Comprehensive suite of tools designed specifically for advertisers
• Full account management features such as creating new users, accounts, and roles
• Pricing plans include monthly, quarterly, yearly subscriptions
• Simple and intuitive UI to simplify navigation
Advantages:
• User-friendly interface
• Great mobile app
AdRoll
AdRoll Ad Manager brings together all your ad buying and selling needs into one place. It includes a full range of tools for managing your inventory, tracking and analyzing traffic sources, setting bids, optimizing ad placements and much more.
Top Features:
• Manage your business accounts, roles and permissions
• Set prices based on different segments of your audience
• Optimize ads by tweaking settings such as call-to-action text and images
AdEspresso
AdEspresso is a simple yet powerful ad management platform that can help advertisers and publishers find each other and build long term relationships. The platform lets marketers buy and sell their own ad spaces in exchange for money.
Top Features:
– Real time bidding
– Ad placement based on many factors
– Different types of campaigns like CPA, CPC etc
Influ 2
Influ 2 is a comprehensive self-serve advertising management software developed by the influencer industry’s leading experts. Influ 2 has been built to give the advertiser complete control over their advertising campaigns. With this program, you can easily plan, manage and measure every aspect of your online advertising campaigns.
Features & Benefits:
– Completely customizable
– Integrated with Google Analytics
– Integrate with multiple agencies and platforms including; Google Display Network, Bing Network, DoubleClick Bid Manager.
6Sence
6Sense is an easy to use ad management system allowing advertisers to choose which media channels they want to advertise through and how they want to promote their products and services. With a few clicks you can configure your campaigns and begin promoting them straight away.
Top Features:-
• Easy to use interface
• Build targeted advertising campaigns
• Target specific demographics and locations
• Monitor results and evaluate performance
• Quickly generate reports
Advantages:
• Helps you save time, resources and costs
• Generates higher quality leads and conversions
• Increases the quality of customer service
AdTunnel
AdTunnel is a robust ad management solution. It allows businesses to quickly scale their ad operations. Its web-based user interface makes it very easy to navigate. Through its advanced reporting capabilities, you will be able to understand what’s working and what isn’t. AdTunnel also gives you the flexibility of choosing from five different types of campaigns – Cost Per Click (CPC), Cost per Impression (CPI) or Cost Per Acquisition (CPA). It’s flexible enough to provide your organization with the tools necessary to grow and prosper.
Key Features:
• Create and run campaigns using both automatic and manual bidding techniques
• Choose between fixed and variable payouts depending on your budget
• Set target audiences, geotargeting, device targeting options, and geo-location rules
• Use standard and advanced reporting features to monitor campaign performance
• See real time data about the performance of individual campaigns and groupings of campaigns
• Compare historical data against actual figures to determine whether or not a change was made to improve campaign performance
AdPulse
AdPulse helps users create, track, and analyze all aspects of digital marketing initiatives. Their suite of solutions includes a number of modules designed to help you optimize the return on investment of your marketing spend.
They offer the following features:
Campaign Creation. Track and report on any type of campaign imaginable – eCommerce, social ads, PPC, display ads, retargeting, affiliate offers, and more.
Tracking. Keep tabs on everything from where visitors come from (source attribution), to where they go after visiting your site (exit-intent analysis). Then, segment those insights by campaign and location to develop actionable insights.
Audiences. Manage your audience lists and apply criteria such as age, gender, interests, and more. You can even have a custom list that tracks users who downloaded your app. This information is incredibly valuable when creating content.
Reporting. Once you know where your prospects are coming from, you need to learn more about their behavior once they visit your site. That’s why AdPulse has so many great reports available at your fingertips. From the most recent conversion rates to the least successful landing pages, you can find out exactly which elements are driving traffic and revenue.
Celtra
Celtra is an inbound advertising software platform. The company’s goal is to revolutionize how marketers buy online advertising. They aim to make it easier, faster, and cheaper to get qualified traffic to websites. The core product is called Celtra Traffic Builder.
The basic idea behind this tool is to allow anyone, regardless of experience, to build campaigns for search engines like Google and Bing. These campaigns will then automatically be optimized based on the keywords used in them.
This is possible because Celtra uses machine learning algorithms. In addition to building these campaigns, Celtra Traffic Builder allows users to track them through a dashboard.
StackAdapt
StackAdapt is a brand new ad automation platform. It aims to solve one of the biggest problems marketers face today – getting people to convert. Using its technology, users are able to increase conversions while decreasing costs.
It does this by allowing users to automate their own creative assets without having to worry about writing code. All they need to do is set up templates and use StackAdapt’s prebuilt elements.
Once the template is created, it will generate relevant content and place it within each element. If there are multiple variations of a certain layout, then the system will pick the best option. Finally, it will include calls to actions to ensure people click on what needs clicking.
There are also several key benefits to using StackAdapt:
Creativity. Most companies struggle with finding the right creative assets to use for online advertisements. However, with StackAdapt, you no longer need to worry about that problem. Simply upload your images, logos, videos, text, or anything else that could potentially be used in an advertisement.
Conversion Optimization. Many companies fail due to poor conversion optimization. By automating your campaigns, you eliminate the human error associated with ensuring that everything is working correctly.
Cost Savings. There are two main ways in which StackAdapt saves money for businesses. First, it allows for greater efficiency during the creation process. Since all elements are generated automatically, there is less room for errors. Second, the system removes the need to hire someone to create each campaign.
Conclusion
When it comes to advertising tools, none of the products mentioned above are perfect. This doesn’t mean you should give up hope though. While some may not have worked well for you, others are bound to work better than ever before. Remember, it’s important to always keep your audience in mind when choosing an ad management tool. With all the tools currently available, it shouldn’t be difficult to find one that works perfectly for your business.
Your marketing team will benefit from having an effective ad management tool. They can spend more time focusing on other areas, such as customer service, instead of worrying about how much money they need to make on ads to stay afloat. By doing so, they will ultimately improve their company’s performance.
As long as you choose wisely, you won’t regret investing in a good ad management tool. The results will speak for themselves!
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