How do you get visitors to your site? There are plenty of methods out there, but some are better than others. Which ones should you try?
You’ve probably heard of SEO (search engine optimization), but did you know that there are other ways to increase traffic to your site? These include social media marketing, paid advertising, email marketing, and much more.
There are lots of ways to drive traffic to a website. Some are free, and some cost money. The key is knowing which ones work best for your particular situation.
25+ proven tactics that you can start using today.
1. Create an amazing landing page
Landing pages are the foundation of any successful online business. If someone visits your site, what will they see? Will it be something that converts them into customers or just leaves them wondering what’s going on?
Your landing page needs to answer these questions in a compelling way. It needs to have a clear call-to-action, and it needs to provide value to the visitor.
2. Use Google Adwords
Google AdWords is one of the most popular forms of paid search advertising. You pay each time someone clicks on your ad. This means that if you’re running an eCommerce store, you could potentially make hundreds of dollars every month by selling products through Google AdWords.
3. Promote your content with Facebook Ads
Facebook has over 2 billion active users worldwide. Not only does this mean that there are millions of people who may visit your website from their news feed, but also that there are many people who already like your page.
Facebook ads allow you to target those specific people based on certain interests. For example, if you sell camping equipment, you can create an ad campaign targeting people interested in hiking and camping.
4. Optimize your blog posts
If you want to increase traffic to your blog, then you need to optimize all of your blog posts. That means including keywords throughout the post, ensuring that the images are relevant, and making sure that the post itself provides value.
5. Get reviews
People trust recommendations from friends and family. When someone recommends your product or service, it increases the likelihood that they’ll purchase it.
6. Run contests
Contests are another great way to build brand awareness and drive traffic to your site. People love to win things. Running a contest where people share photos of themselves wearing your t-shirt will not only help you gain exposure, but it will also encourage people to leave comments on your page.
7. Offer a freebie
Giving away freebies is a great way to attract new customers. Offering a free ebook or whitepaper will give potential customers something valuable to download while simultaneously building your mailing list.
8. Write guest posts
Guest posting is another effective way to build links back to your own site. By writing a guest post about a topic related to your niche, you’ll reach readers that wouldn’t otherwise find your blog.
9. Share your content on social media
Social media sites such as LinkedIn, Twitter, and Facebook offer free promotion opportunities. Whenever you write a blog article, add a link back to your site at the end of the post.
10. Start a podcast
A podcast is similar to a radio show, except that instead of listening to prerecorded shows, you subscribe to a podcast directory and listen to live shows. Podcasts are highly interactive and very easy to produce, making them perfect for generating leads.
11. Respond to negative feedback
When someone gives you bad feedback, try responding courteously. Thanking them for taking the time to let you know how you could improve helps you look more professional and increases the chance that they will take further action.
12. Create videos
Videos have become incredibly popular across the web because they not only provide good information, but they also tend to be much easier to watch than text articles.
13. Add a newsletter signup form
Having a contact form on your site allows visitors to get in touch with you directly through email. This personalizes the experience and makes people feel more engaged and trusted.
14. Encourage referrals
Often times, when people buy products or services online, they’re looking for a referral. If you’ve ever bought anything online, you probably heard of a friend buying the same exact thing and were given a discount or even a coupon.
15. Promote affiliate offers
Many affiliates use paid advertising to promote products on their blogs and websites. You can partner up with an affiliate network like Amazon Affiliate Program to do this.
16. Provide customer support
Providing excellent customer service goes along way towards establishing credibility. Customers often recommend businesses that treat them well, so being responsive to complaints is a great way to boost your reputation.
17. Ask questions
In order to make the most out of any interaction, it’s important to ask questions. For example, if someone asks you why they should hire you over other competitors, respond by asking what problems they face and offering solutions.
18. Be transparent
Being transparent means revealing all of your business practices and policies to help your target audience understand who you are and what you stand for. Transparency is essential to trustworthiness.
19. Use testimonials
Testimonials from satisfied customers are one of the best ways to convince others to buy from you. They also increase engagement, which means that people are more likely to click on your ads.
20. Offer incentives
Offering some sort of incentive to encourage subscribers to leave reviews about your company is another effective marketing strategy. People love getting something for nothing, especially when they feel like they got a good deal!
21. Follow influencers
Influencer marketing is becoming increasingly popular among companies, and there’s no reason why small businesses shouldn’t jump on board. By following influential bloggers and vloggers, you can gain exposure and develop relationships that might lead to future collaborations down the road.
22. Offer giveaways
Giveaways aren’t just fun and engaging, they’re also free publicity. Giveaways don’t have to be expensive, either. A simple contest where people need to answer a question correctly to enter works very well.
23. Share content regularly
If you want to build a community around your brand, share quality content regularly. The key here is to post consistently. Don’t wait until you have a big announcement or press release before sharing new content.
24. Build social media communities
You can start building your own social media community right now. All you need is a Facebook page and a Twitter account, but don’t stop at those two. Join relevant groups on Pinterest and LinkedIn too.
25. Get feedback
People will only give honest feedback. So rather than waiting for negative comments, get positive ones first. Once you know how your customers think, you’ll be able to improve your product or service accordingly.
26. Show your personality
Your website doesn’t need to be boring and impersonal. It should reflect your brand identity and show your personality. Let visitors know who you are and what makes you unique.
27. Add video
Video is an extremely powerful tool for driving traffic. If you add videos to your site, you’ll see increased engagement and search engine optimization (SEO).
28. Make sure your site loads fast
A slow-loading website is not only frustrating for users, but it can also hurt your SEO ranking as Google takes into consideration the speed of websites in its algorithm.
29. Keep up with industry trends
Keep up with industry trends so that you can stay ahead of your competition. This way, you won’t miss out on anything that could potentially affect your bottom line.
30. Work hard
It may seem obvious, but working hard is crucial to success. Working long hours isn’t always necessary; however, if you want to succeed, you need to put in the time required to do so.
Conclusion
There’s never been a better time to start a business. With technology advancing every day, starting a successful online business has never been easier. But to make things even easier, we’ve compiled this list of 30 tips to help you along the way. Good luck!
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