SATISH KUMAR Articles

If you're in a marketing role like mine, it might be difficult for you to define "marketing" even though you see and hear it everyday. This definition doesn't feel helpful. The selling part, such as cold calling, overlaps a little bit too closely with a "what is...

Account-based marketing has become the new buzzword in the marketing world. What exactly does it mean? And why should you care? ABM is a strategy where marketers target customers based on their interactions with other companies. This means they don’t need to build...

Are you looking forward to new social media platforms in the next year or two? If yes, then you should check out these 7+ new social media platforms that marketers should look into in 2022. The social media landscape has changed dramatically over the last decade. In...

We live in a time where customers are becoming more demanding and impatient. They expect immediate gratification from their purchases. This has led to the rise of ecommerce sites such as Amazon and Alibaba. How does this affect the way businesses should approach...