What tools do you use to monitor brand mentions across social media platforms?
Brand monitoring has become essential for businesses who want to stay ahead of their competition. Social listening tools allow companies to track conversations happening around them, identify influencers and respond accordingly.
Here are some of the top brands using social listening tools today.
Social Listening vs. Social Media Tracking
The difference between a social listening tool and a social media tracking tool is that one monitors what people say about your brand on social networks while the other tracks how many times your posts get shared or liked.
If you’re looking for an all-inclusive solution, then a social listening tool will be more suitable for you than a social media tracker. However, if you just need to keep tabs on your most popular posts, then a social media tracker will work better for you.
What is social listening?
Social listening refers to the process of collecting data from various online sources such as Twitter, Facebook, Instagram, YouTube, blogs etc. This information can help you gain insights into your audience’s interests, behaviors and preferences.
There are two types of social listening:
1) Content analysis – this type of social listening involves analyzing content posted by users on different social media channels. It helps marketers understand what topics are trending in real time.
2) Sentiment analysis – this type of listening involves analyzing the tone of voice used in social media messages. It helps marketers determine whether they should engage with customers or not.
Why Use Social Listening Tools?
Using social listening tools allows you to:
1) Identify new opportunities for your business.
2) Gain valuable insight into your audience’s behavior.
3) Respond quickly to customer feedback.
4) Find out which influencer is driving traffic to your site.
5) Increase sales conversions.
6) Make informed decisions regarding marketing strategies.
7) Improve customer service.
8) Reduce churn rates.
9) Stay up to date with industry trends.
10) Track competitors’ activities.
What are social listening tools?
Social listening tools allow businesses to monitor what is happening on social networks such as Twitter, Facebook, LinkedIn, Instagram, etc. They also help businesses understand how customers feel about them on these platforms. This helps businesses gain insight into customer preferences and behaviors.
What is social media tracking?
Social Media Tracking allows you to track how much traffic each post receives and what percentage of followers engage with your content. This helps you understand which types of content work best for your business.
How can a social listening strategy help your business?
A social listening strategy can help your business grow because it gives you access to useful information about your target market. You can use this information to make informed decisions about your marketing efforts. For example, you can find out which influencers are talking about your products and services. This way, you can reach out to those influential individuals and ask them to promote your company.
You can also use social listening to identify new prospects and convert leads into customers. Once you have identified your ideal customers, you can create targeted campaigns that appeal to their needs and wants.
You can also use social listening tools to learn more about your brand. The insights gained through social listening can help you improve your product or service offerings. In addition, you can use social listening to increase engagement with existing customers. This will help you build stronger relationships with your clients.
Understand and engage with your audience
With social listening tools, you can get an idea of who your audience is and what they want from you. You can then tailor your messaging to meet their expectations.
For instance, if you notice that most people are complaining about your delivery times, you can offer free shipping options. Or, if you see that most people are asking questions about your return policy, you can include a link to your returns page in your tweets.
This type of data can be used to inform the development of your next campaign. It can help you determine whether your current offers are working well and where you should focus your attention.
It can also help you decide when to launch a new campaign. If you notice that most people like your latest tweet but not your last one, you may want to change your message before launching another campaign.
Use social listening to stay ahead of competition
Social listening tools can help you stay ahead of your competitors by giving you real-time updates about what’s going on in the world of social media.
For example, if you notice that someone has posted negative comments about your company, you can respond quickly and address the issue. This shows that you care about your reputation and that you value feedback from your customers.
Social listening tools can also help you spot trends. For example, you might notice that most people are discussing a particular topic. By monitoring this conversation, you can develop strategies to capitalize on this trend.
If you notice that people are talking about a certain competitor, you can take advantage of this opportunity to position yourself as a leader in your industry.
By using social listening tools, you gain insight into how your audience thinks and behaves. This allows you to craft messages that resonate with your audience and drive sales.
Industry and competitor intelligence
Social listening tools can provide valuable insights into your industry and your competitors. They can give you a bird’s eye view of your industry so you know what’s happening now and what’s likely to happen in the future.
These insights can help you understand the competitive landscape and figure out ways to differentiate yourself from your competitors.
For example, you can use social media analytics to find out which keywords your competitors are ranking for. Then, you can create content around these keywords to attract potential customers.
You can also use social listening to identify emerging topics within your industry. These topics could become important in the near future.
Product intelligence
Social listening tools allow you to monitor conversations related to your products or services. You can use this information to learn more about your target market and how they think about your brand.
For example, let’s say you sell dog food. You can use social listening tools to track mentions of “dog food” and “dogs.” The results will show you which terms people are searching for and which brands are mentioned.
You can then analyze this information to discover which dogs are popular and which breeds are being talked about. With this knowledge, you can design better marketing campaigns and make sure your product is meeting the needs of your target market.
You can also leverage social listening to find out what people are saying about your competitors. This helps you understand what makes them successful and gives you ideas for new products and services.
Avoid crises before they happen
Social listening tools can be used to detect problems before they escalate. If you see something suspicious, you can act fast to prevent an incident from escalating.
For example, imagine that you notice that one of your employees is posting inappropriate comments on Facebook. You can use social media analytics software to search for posts containing profanity or threats.
This tool will alert you when it finds any such posts. You can then investigate further and determine whether the employee has violated company policy.
This kind of proactive approach can save you time and money by preventing negative publicity and avoiding costly legal issues.
Fill your funnel
If you want to increase sales, you need to get leads. Social listening tools can help you generate qualified leads.
They can tell you who your ideal customer is and where he or she hangs out online. By targeting your messaging appropriately, you can reach your ideal customer and convert him or her into a lead.
For example, if you sell insurance, you can use social listening to find out which companies have been affected by natural disasters. You can then send targeted messages to those companies to encourage them to purchase insurance.
With this strategy, you can fill your sales funnel with quality leads.
Identify opportunities for collaboration
Social listening tools can help you connect with other businesses. They can provide insights into the types of collaborations that would benefit both parties.
For example, you might collaborate with another business to offer discounts to customers who buy their products together. Or, you may partner up with another company to develop a joint venture.
By collaborating with others, you can expand your network and gain access to new markets.
The best way to start using social media in your business is to create a profile on all the platforms available. Once you do so, you can begin interacting with your audience.
Best Social Media Listening and Tracking Tools
1. Sprout Social
Sprout Social is a free social media management platform that allows users to monitor and manage multiple accounts at once. It provides real-time updates on conversations happening across Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, Tumblr, and more. Users can easily add custom hashtags, keywords, and URLs to track specific topics.
Sprout Social Features and Compatibility
• Free: The service offers a free version that includes basic features like mentions, trends, and sentiment analysis. Paid plans include additional features like advanced reporting, enhanced integrations, and increased data storage.
• Multiple Accounts: Sprout Social supports monitoring multiple accounts simultaneously. For instance, you could set up a separate account for each of your social profiles (e.g., Twitter, Facebook, LinkedIn) and view all of these accounts from one dashboard.
• Custom Hashtags: Sprout Social lets you customize hashtags to filter relevant content. This feature makes it easy to follow discussions about particular topics.
• Trending Topics: Sprout Social shows trending topics based on the number of times they are mentioned. You can also see how many people are talking about a topic and what type of conversation is taking place.
• Real-Time Updates: Sprout Social displays real-time updates as soon as they occur. You can quickly respond to comments and questions posted on your page.
• Enhanced Analytics: Sprout Social gives you detailed analytics reports that show you how well your campaigns are performing. These reports include information such as engagement rates, top posts, and most popular pages.
2. Falcon.io
Falcon.io is a powerful social media monitoring and engagement tool that enables marketers to engage with followers, build relationships, and grow their brand. The dashboard includes features like live chat, email marketing, and content creation. It’s compatible with most major social networks including Facebook, Twitter, Linkedin, Instagram, and YouTube.
Falcon.io Features and Compatibility
• Live Chat: You can use this feature to interact directly with your audience. For instance, you can ask them questions or provide customer support via instant messaging.
• Email Marketing: Send personalized emails to your subscribers. You can even schedule messages to be sent automatically throughout the day.
• Content Creation: Create engaging content by adding images, videos, polls, and links to existing blog posts.
• Dashboard: View your performance metrics in an organized way. You can access insights such as follower growth, engagement rate, and reach.
• Segmentation: Filter results based on location, language, gender, age, interests, and other criteria.
• Data Export: Download your data into Excel format so you can analyze it further.
3. Hootsuite
Hootsuite is an easy-to-use social media management tool that helps users schedule tweets, share links, and post images. It also offers advanced features like hashtag tracking, keyword analysis, and scheduling. Hootsuite is compatible with almost every major social network including Facebook, Twitter, LinkedIn, Google+ and more.
Hootsuite Features and Compatibility
• Scheduling: Schedule tweets at any time of day. You can also create automated tweets that will be tweeted at regular intervals.
• Keyword Tracking: Track keywords related to your business and monitor mentions of those terms.
• Image Sharing: Post photos and videos to your profile. You can also add captions and tags to make your image stand out.
• Search Engine Optimization: Use Hootsuite to optimize your website for search engines. You can track keywords and phrases used to find your site.
• Analytics: See how many impressions and clicks each tweet receives. You can also view statistics about your followers, likes, retweets, and replies.
• Reporting: Generate custom reports that summarize all your activity over time. You can export these reports into PDF format for printing.
• Integration: Integrate Hootsuite with third party applications such as WordPress, MailChimp, and Zapier.
4. Buffer
Buffer is a popular social media publishing app that makes it easy to schedule posts across different social channels. It has a clean interface and simple navigation. Buffer is compatible with most major social media sites including Facebook, Twitter, Google+, LinkedIn, and Pinterest.
Buffer Features and Compatibility
• Social Media Management: Manage multiple accounts from one place. You can easily switch between profiles and manage multiple lists.
• Scheduling: Automatically publish new updates at specific times. You can also set up automatic posting schedules for individual posts.
• Analytics: Analyze your performance using real-time stats. You can see which posts are performing best and what types of content get the most attention.
• Customization: Change colors, fonts, and layouts to match your brand identity.
• Integration: Connect Buffer to third party tools like WordPress, MailChimp and Zapier.
• Mobile App: Access Buffer on mobile devices via the free iOS or Android apps.
5. TweetReach
TweetReach is a social analytics tool that measures how many people are talking about your brand online. It analyzes mentions of your brand name or URL across various social media platforms. It also shows where these mentions come from, what time they were posted, and how often they are shared.
TweetReach Features and Compatibility
• Mention Monitoring: Find out who’s mentioning you and when. This includes both positive and negative mentions.
• Reach Analysis: Calculate your reach by location, language, and device type.
• Audience Insights: Discover information about your audience including demographics, interests, and behaviors.
• Data Export: Download data in CSV format for further analysis.
• Third Party Apps: Connect TweetReach to third party tools like Salesforce, Marketo, and HubSpot.
• Mobile App & Website: View mentions on mobile devices via the iPhone or Android apps. The web version displays mentions on desktop browsers.
6. BuzzSumo
BuzzSumo is a social media analytics tool that lets you see which articles get the most shares and comments. You can use this information to find out what type of content gets the most attention. This will allow you to make better decisions when creating future content. BuzzSumo is compatible with most major platforms including Facebook, Twitter, Reddit, StumbleUpon, and more.
BuzzSumo Features and Compatibility
• Content Discovery: Find new topics based on keywords and categories.
• Shareability Score: See which articles have the highest shareability score. This helps you identify the type of content that performs well on social media.
• Keyword Research: Use advanced search filters to find trending terms.
• Competitor Tracking: Compare your own content against competitors.
• Third Party Applications: Connect BuzzSumo to third party tools such as HootSuite, LeadPages, and Optimizely.
• Mobile App : View mentions on mobile devices through the iPhone or Android apps. The website version displays mentions on desktop browser.
7. Keyhole
Keyhole is a social listening tool that monitors conversations happening around a particular topic. It tracks mentions of brands, products, websites, and other entities. Keyhole is compatible with most major networks including Facebook, Twitter and Instagram.
Keyhole Features and Compatibility
• Topic Discovery: Find new topics using keywords and hashtags.
• Social Media Analytics: Analyze mentions of brands, products and websites.
• Trending Topics: Identify popular topics and trends.
• Competitive Intelligence: Compare your own content to others.
• Third Party Integrations: Connect Keyhole to third party tools like Google Sheets, Slack, and Trello.
8. Mention
Mention is a social media monitoring tool that allows you to search for mentions of any term in any language. It then displays all relevant results based on location, date, and language. Mention is compatible with most major services including Facebook, Twitter, Instagram, and Google+.
Mention Features and Compatibility
• Search: Perform searches across multiple languages and locations.
• Location: Filter mentions by country, state, city, and region.
• Language: Select from over 40 different languages.
• Date Range: Set start and end dates to view mentions within a certain time frame.
• Third Party Integration: Connect Mention to third party tools like Zapier, IFTTT, and MailChimp.
9. Awario
Awario is a social media monitoring and engagement platform that focuses on user generated content. It provides real-time insights into what people are saying about your brand. Awario is compatible with most major accounts including Facebook, Twitter, and Instagram.
Awario Features and Compatibility
• Real Time Insights: Get an overview of how users interact with your brand.
• User Engagement: Track interactions between users and your brand.
• Audience Demographics: Discover who’s talking about your brand.
• Third Party Apps: Connect Awario to third party tools like Salesforce, Hubspot, and Marketo.
10. Oktopost
Oktopost is a social media posting tool that lets you create and schedule posts across multiple social networks at once. It has a clean design and intuitive interface. Oktopost is compatible with most major service providers including Facebook, Twitter, Tumblr, and WordPress.a
Oktopost Features and Compatibility
• Scheduling: Create posts ahead of time and schedule them to post automatically when they go live.
• Content Library: Add images, videos, links, quotes, and more to your posts.
• Post Types: Choose from text, image, video, link, quote, and custom types.
• Customization: Change fonts, colors, backgrounds, and more.
11. Iconosquare
Iconosquare is a visual search engine that lets you discover new apps, games, music, movies, books, and TV shows. It’s designed to help you find things quickly by displaying related items. Iconosquare is compatible with most major apps including Facebook, Twitter, YouTube, and Instagram.
Iconosquare Features and Compatibility
• Visual Search: Find similar items using icons or keywords.
• Related Items: View other items that relate to the one you’re viewing.
• Categories: Sort items by category.
• Tags: Tag items to organize them further.
• Social Sharing: Share items via Facebook, Twitter, Pinterest, LinkedIn, and Email.
12. Tailwind
Tailwind is a social media marketing software that helps businesses manage their social profiles. It offers tools such as scheduling, analytics, and reporting. Tailwind is compatible with most major network providers including Facebook, Twitter and LinkedIn.
Tailwind Features and Compatibility
• Analytics: See which posts perform best for your business.
• Scheduling: Schedule posts in advance so they appear at the right time.
• Reporting: Analyze performance metrics such as likes, shares, comments, and impressions.
13. Agorapulse
Agorapulse is an app that lets you monitor and analyze your competitors’ activity on social media. It does this through its “Competitor Insights” feature. Agorapulse is compatible with most major social media sites including Facebook, Twitter, Pinterest, and Linkedin.
Agorapulse Features and Compatibility
• Competitor Insights: Compare your competitors’ activities against yours.
• Trending Topics: Identify popular topics among your competitors.
• Hashtags: Discover trending hashtags used by your competitors.
14. Digimind Social
Digimind Social is a social media management tool that enables users to track and measure performance on various social channels. The free version includes basic features while the paid version offers additional functionality. Digimind Social is compatible with most major online platforms including Facebook, Twitter and YouTube.
Digimind Features and Compatibility
• Performance Dashboard: Track how many followers you have gained and lost over time.
• Activity Feed: Get notified about all mentions, replies, and retweets.
• Reports: Generate reports based on specific criteria.
• Analytics: Measure engagement rates, reach, and sentiment.
15. Brand24
Brand24 is a social media management system that helps companies build relationships with customers. It also helps them engage with followers and prospects. Brand24 is compatible with most major platforms including Facebook, Twitter, LinkedIn, and Google+.
Brand24 Features and Compatibility
• Engagement: Create content that encourages interaction from fans and followers.
• Content Creation: Post images, videos, links, and text to multiple networks simultaneously.
• Marketing Automation: Send automated messages to followers and prospects.
• Analytics: Track interactions and conversions.
Grow Better With Social Media Tracking Tools
So there you have it! These 15 best social media tracking tools will help you grow better with your social media presence. Which one do you use? Let us know in the comments below.
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