Digital marketing has become a necessity for businesses today. If you want to succeed in the competitive marketplace, you need to take advantage of the latest trends and technologies. That’s why you should consider investing in these 15 best digital marketing tools.
Digital marketing is the practice of using electronic devices such as computers, smartphones, tablets, and other platforms to promote brands, sell products or services, and communicate messages to customers. Digital marketing encompasses a wide range of activities, such as social media marketing, mobile advertising, display advertising, search engine optimization (SEO), email marketing, influencer marketing, conversion tracking, video marketing, web analytics, and application development.
There are several ways to leverage digital marketing to increase brand awareness and sales. The key is to choose the right tool for each task. These 15 best digital marketing tools will help you get started.
Best Digital Marketing Tools: How To Choose Them?
1. Google Analytics
Google Analytics is one of the most popular free online tools that can be used by both small business owners and large corporations alike. It provides detailed insights into your website traffic so you can make informed decisions about how to improve it.
2. Google AdWords
AdWords is an effective way to target specific keywords and phrases on Google Search. You can set up campaigns with daily budgets, ad groups, and even bid modifiers. This allows you to control exactly which ads show up when someone searches for your product or service.
3. HubSpot
HubSpot is a powerful all-in-one CRM, lead management system, and content creation tool. With this software, you can create landing pages, manage leads, track conversions, and more.
4. MailChimp
MailChimp is a simple yet powerful email marketing tool. It offers templates, autoresponders, advanced segmentation features, and much more. All plans start at just $5 per month.
5. Marketo
Marketo is a cloud-based marketing automation platform that helps companies build personalized customer relationships. It includes everything from email marketing to loyalty programs.
6. Optimizely
Optimizely makes A/B testing easy. Whether you’re looking to test variations of copy, design, or layout, this tool lets you do it quickly and easily.
7. Salesforce
Salesforce is a cloud computing company that specializes in CRM solutions. Their flagship product, Salesforce Chatter, is a real-time messaging app that enables users to connect and collaborate no matter where they are.
8. SendGrid
SendGrid is a cloud-based email delivery platform that’s trusted by over 1 million developers worldwide. They provide reliable, fast, and affordable email delivery for every size business, regardless of their needs.
9. Slack
Slack is a team communication tool that works across multiple devices. It was created by two Stanford students who wanted to build a better alternative to email.
10. Streak
Streak is a CRM and project management tool designed specifically for small businesses. It integrates with Gmail, making it easier than ever to send emails from within Gmail.
11. Typeform
Typeform is a form builder that makes creating forms fun and engaging. Users love that they can create custom questions, pick from dozens of fonts, add images, and link directly to external websites.
12. Trello
Trello is a Kanban board that allows teams to plan projects together and share information in real time. It has built-in chat and file storage so everyone can stay connected throughout the process.
13. Visual Website Optimizer
Visual Website Optimizer is a WordPress plugin that allows you to optimize visual elements like photos, logos, and icons on your site. This gives search engines another reason to love your work!
14. Zoho Campaigns
Zoho Campaigns is a robust email marketing tool that’s been around since 2005. It comes with lots of useful features including customizable HTML, autoresponder sequences, and mobile responsiveness.
15. Zapier
Zapier connects apps to each other. For example, if you use Trello as task manager, then Zapier will automatically update your tasks in Trello once you complete them in another app.
16. BufferApp
BufferApp is a free tool that lets you schedule social media posts in advance. The tool also keeps track of how many likes, shares, retweets, and comments your post receives.
17. LeadPages
LeadPages is a drag and drop website builder. As one of the first web page builders, LeadPages gives entrepreneurs and marketers a powerful way to create landing pages, sales letters, and lead generation forms without any coding skills.
18. Mixpanel
Mixpanel is a user behavior analytics (UBA) platform that lets you see which parts of your site are most popular and what actions drive results.
19. Memberful
Memberful is a membership platform that helps online communities run more smoothly. It includes a dashboard that helps moderators remove spam and unnecessary messages.
20. Mention
Mention is a Twitter search engine that crawls through tweets to find mentions of specific keywords. It’s great for finding influencers, brands, and companies talking about your brand or industry.
Conclusion
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If you want to learn digital marketing tools, we have put together a list of 20 best tools for you. These tools will help you automate repetitive tasks when working on different campaigns. You can access these tools via desktop, mobile phone, or tablet. Some tools may require an annual subscription while others can be used for free. Let us know which ones you would like to try out.
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