How would you describe your company? What makes you unique? How does your company stand out from other companies in its field?
You might already be aware of the importance of marketing, but did you know that it has become even more important in today’s global economy? In fact, businesses around the globe are now competing against each other for customers. This means that they need to develop effective strategies to attract new clients and retain existing ones.
Here are 11 companies that are using their marketing strategy to stay ahead of the competition.
1. Apple Inc. (US)
Apple is one of the most valuable brands in the world with a brand value of US$145 billion. The company was founded by Steve Jobs and Steve Wozniak in 1976 and is headquartered in Cupertino, California.
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Marketing Strategy
Apple has been able to maintain this position because of its focus on quality products and customer service. It also uses innovative technology such as the iPhone and iPad. These devices have allowed the company to expand into new markets and create new revenue streams.
3. Google Inc. (US)Google is an American multinational corporation specializing in Internet-related services and products. The company was cofounded by Larry Page and Sergey Brin while they were Ph.D students at Stanford University in 1998. They incorporated the search engine called “BackRub” in 1997.
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5. Amazon.com Inc. (US)Amazon.com is an American multinational e-commerce retailer based in Seattle. Founded by Jeff Bezos in 1994, the company initially traded only books and later expanded into DVDs, CDs, toys, electronics, home appliances and clothing.
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7. eBay Inc. (US)eBay is an online auctioneer based in San Jose, California. The site was created by Pierre Omidyar in 1995 and acquired by eBay in January 2002. The site allows individuals and businesses to sell items directly to consumers through auctions or fixed prices.
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9. Facebook Inc. (US)Facebook is an American social media website headquartered in Palo Alto, California. Launched in February 2004, the site enables users to connect and share information via profile pages, instant personal messages, photos, video clips, blogs and events. As of July 2013, it had 1.23 billion active users.
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10. Twitter Inc. (US)Twitter is an American microblogging service and social networking web application that enables people to send and read short text messages known as tweets. Founded by Jack Dorsey in 2006, the site went live in March 2009 and currently operates in 140 countries.
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Global Marketing Strategies
The key to success for any business is to understand how best to reach potential customers. Companies can use different methods to market their products including advertising, PR, direct sales, word of mouth, etc. However, these methods may not always work effectively in certain situations. For example, if you want to target a specific audience, then advertising may not be the best option.
In order to succeed in today’s global marketplace, companies must adopt a multi-channel approach. This involves developing a variety of marketing strategies to ensure that your product reaches all possible audiences.
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13. YouTube Inc. (US)YouTube is an American multimedia internet content sharing website headquartered in San Bruno, California. The site provides videos uploaded by individual users, corporations, news organizations, music artists and other types of entities.
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15. LinkedIn Corp. (US)LinkedIn is an American professional network and job board. Founded by Reid Hoffman and Paul Buchheit in 2003, the site focuses on connecting professionals with jobs and opportunities.
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17. Microsoft Corporation (US)Microsoft is an American multinational software company headquartered in Redmond, Washington. Founded by Bill Gates and Paul Allen in 1975, the company develops operating systems, productivity applications, server software, mobile devices and enterprise solutions.
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19. Apple Inc. (US)Apple is an American multinational technology company headquartered in Cupertino, California. It designs, manufactures, and markets consumer electronics, computer hardware, and software worldwide.
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21. Netflix Inc. (US)Netflix is an American streaming media provider founded in 1997 in Culver City, California. The company offers DVD rentals and streaming media over the internet.
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23. PayPal Holdings Inc. (US)PayPal is an American electronic payments platform and financial services company headquartered in San Francisco, California. It was founded in 1998 by Elon Musk, Peter Thiel, Max Levchin, and Scott Cook.
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25. Amazon.com Inc. (US)Amazon.com is an American e-commerce corporation based in Seattle, Washington. Founded in 1994, the company sells books, DVDs, CDs, toys, apparel, furniture, sporting goods, groceries, electronics, jewelry, tools, automotive parts, health care items, and more through its website.
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27. Google LLC (US)Google is an American multinational conglomerate company headquartered in Mountain View, California. It specializes in Internet-related businesses such as online advertising, search engine optimization, web hosting, cloud computing, and digital entertainment.
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29. Facebook Inc. (US)Facebook is an American social networking service created by Mark Zuckerberg in February 2004. Users create profiles where they list themselves, post photos, share links, chat with friends, play games, and watch videos.
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31. Twitter Inc. (US)Twitter is an American microblogging service founded by Jack Dorsey in March 2006. Its service allows people to send messages known as tweets, which are limited to 140 characters.
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33. Square Inc. (US)Square is an American electronic commerce company based in San Francisco, California, United States. It was cofounded by Jack Dorsey and Jim McKelvey in 2009.
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35. Zynga Inc. (US)Zynga is a San Francisco-based video game developer and publisher that creates social gaming platforms for smartphones and tablets. Founded in 2007 by Mark Pincus, it has offices in New York City, San Francisco, Los Angeles.
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37. Yahoo! Inc. (US)Yahoo! is an American global information retrieval corporation headquartered in Sunnyvale, California. It operates various websites including Yahoo!, Aol, Tumblr, Flickr, and others.
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39. Alibaba Group Holding Limited (China)Alibaba Group Holding Limited () is a Chinese multinational e-commerce company headquartered in Hangzhou, Zhejiang Province. It is one of the world’s largest online retailers.
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41. Tencent Holdings Limited (China)Tencent Holdings Limited () is a Chinese holding company headquartered in Shenzhen. It is China’s leading provider of online payment processing and online content distribution services.
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43. LinkedIn Corporation (US)LinkedIn is an American professional network site focused on business professionals. It was launched in 2003 by Reid Hoffman, Christian Noyer, and Paul Buchheit.
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45. Pinterest Inc. (US)Pinterest is an American visual bookmarking website. It was founded in 2010 by Ben Silbermann, Evan Sharp, and Tom Owyang.
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47. GoPro Inc. (US)GoPro is an American manufacturer of cameras and camera accessories. It was founded in 2002 by Nicholas Woodman and Eileen Burbidge.
Conclusion
The above list contains some of the most successful companies in the world today. They have all been able to grow their business using global marketing strategies. The success of these companies can be attributed to many factors, but one thing is certain: they have all used effective global marketing strategies to reach out to their target audience.
Global marketing strategies are not only useful for small businesses, but also large corporations. In fact, global marketing strategies are often used by large corporations when they want to expand into new markets or increase sales in existing ones.
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