How to Create Blog Content

How to write a good blog post? Is it really that simple?

Blogging has become a very important part of our lives. Blogging helps us share our knowledge, opinions, experiences and ideas with other people. In addition, blogging also helps us earn some extra cash through affiliate marketing or advertising.

Writing a great blog post isn’t always easy. There are several things you should consider before writing your next blog post.

You should focus on both pre-launch and post launch content.

Pre-Launch: This is the kind of content that will be published prior to your product’s release. It can help promote interest in your product by sharing information about its features. You should include these kinds of posts at least once every week so that they don’t get forgotten.

Post Launch: This is the content which will be published after your product’s release. These posts will usually contain more detailed information than the pre-launch ones. 

Pre-launch content:

• Static pages – such as About, Contact, Services, etc. 
• Sidebar content – content that appears on the sidebar of your blog. 
• Blog category pages – description for each blog category page. 
• SEO meta tags – content for the SEO title and description tags of each page. 

Post-launch content:

• Blog posts – regular articles you are going to write.
• Cornerstone content – this will be the base of your blog.

How to Write Blog Content Step-by-Step

Guide

Before we start writing our first blog post, let’s take a look at how to create blog content. Here are some tips that will help you write a better article.

1. Know Your Audience

Who is your audience? Who do you want to read your blog post? What do they like most? What topics do they find interesting? Once you know who your readers are, you’ll have a much easier time writing blog posts that will appeal to them.

2. Start With An Idea

It may sound clichéd but starting with an idea is one of the best ways to write a quality piece of work. If you’re not sure what to write about, try brainstorming. Brainstorming helps you come up with different angles and perspectives of a topic. When you’re done brainstorming, choose one that interests you the most.

3. Research The Topic

Once you’ve chosen a topic, research it thoroughly. Make sure you understand all aspects of the topic. For example, if you were planning to write a post about online shopping, you’d need to learn everything there was to know about the subject. You could even ask potential customers via surveys to see what their thoughts are regarding the topic.

4. Structure Your Article

Once you’ve researched the topic thoroughly, now comes the fun part – structuring your article! You’ll need to decide whether you want to write an introduction, main body, conclusion or something else.

5. Outline Your Post

Now you’re ready to write your actual post. Before you begin typing out your article, outline it. This way, you won’t forget any key points.

6. Proofread And Edit

After you finish writing your article, proofread it. Make sure nothing is missing from the list. After that, edit it until it sounds good.

7. Publish Your Post

Finally, publish your post. Remember to add links to relevant resources, images, videos, etc.

Preparing content for your blog launch

Before you start writing day-to-day posts for your blog, you’ll want to make sure that your static pages and other parts, such as the sidebar, footer, etc., are filled with relevant content. Let’s look at each of these content areas in turn.

Content for static pages 

First, you’ll need to create static content for the following types of info.

About page

A traditional page on any blog would be the About page. This page tells new readers of your blog what it is all about, who you are, and why you have a specific blog about your topic. Depending on your niche, your style, and your audience, the information you provide could be “all business,” “personal and fun,” or something else entirely.

Contact page

This page allows visitors to contact you anytime they want. You can create a simple page with your e-mail address plus social network links or you can use plugins such as Contact Form 7 to have an easy contact form that visitors can fill out without having to leave your website.

Products/services

If you’ve created your blog to promote a business, then you’ll want to make sure that it has a page that describes the products and services that you offer. If you already have a website for your business, you could include a link to it in the menu.

Blogs are a low-cost, easy way to invite readers into our world and start a conversation with us. 68% of consumers say they are likely to spend time browsing content produced by companies they’re interested in.

Disclaimer/policy

You should consider including a disclaimer or policy page if you want to protect yourself from legal liabilities.

For example, if your blog is about health, but you’re not a doctor, you might want to create a disclaimer saying that you’re not a doctor and recommending that people go to their doctors for medical advice.

You may also want visitors to your website to know that you use analytics tracking tools, Google AdSense, and affiliate marketing links.

Make sure to visit the best blogs in your niche, preferably larger sites, to see what pages link to them in their primary navigation menu or footer. Your visitors probably want the same kinds of pages on your blog as they did last time.

Blog category pages content

First, you’ll need to decide which categories you want to use for your new blog. You can choose from several different categories depending on your main topic. For example, if your blog is about cooking, your categories might include recipes, desserts, breakfasts, and more.

Once you’ve created your categories, your blog will have different pages for them, such as yourblog.com/category/category_name.

Next, create short text for each of the categories that you’re planning to offer on your blog. The text can be any length between 50 and 150 words. You may be wondering why you need this text, but here’s why you do. The answer is that this page will be easier for users to understand and they can easily tell what kind of content is included under each category.

Blog sidebar content

Your sidebar is the small column to the left or to the right (depending on the template you chose) of your blog‘s main content. You can add the content below to your sidebar widgets for your visitors. You don’t need to include all of the sections described here, but these are some of the most commonly used content sections for blogs.

Subscribe

Encourage visitors to subscribe to your blog by email or RSS. Email is best for most blogs. It’s the easiest way to get traffic and monetize your blog. MailChimp is an excellent service to use because it is free for the initial 2,000 subscribers.

About

It’s useful to include a short sentence or two about yourself and your blog for new readers who might not take the time to look at your About page. Including your photo in this blurb of copy helps visitors put a face to the site, whether you’re the owner and editor managing others, or the primary content creator.

You can also display social media links on your profile page so that people can follow your business. You can use icons for each network or use official logos, buttons, and badges for these networks. It allows you to build your social network audience by allowing people to interact with you without leaving your site.

Popular posts

A popular posts widget helps direct visitors to your most popular content. WordPress Popular Posts Plugin will help you to create an easy, displaying posts based upon comments and views.

Advertisers

If you want to add advertising banners to a blog, then add them at the beginning, so that regular visitors won’t be surprised when they see ads. Banners you use until then can be linked to products for which you’re an affiliate marketer or products that you just like.

Make sure to visit other blogs within your niche to see what shows up on their sidebar.

List of blog categories and search bar 

If you want your readers to be able to find different blog posts and other content more easily, you can include a widget with a list all of the categories on the blog. This will help readers to navigate through your blog posts. You can also add an extra Search bar as an additional way for visitors to find what their looking for.

SEO meta tags content

A meta tag is a code snippet containing text describing a web page. It tells the search engines what the page is about. This content is not visible on the actual page but appears only when viewed inside the code. It’s important to create proper meta tags on each page of your website so that search engine spiders can understand what the page’s all about.

It’s important to make sure that when you create new pages or post on your blog, you include the following meta tag:

• Title tag: displays on the search engine result page and represents the page title for search engines. The optimal length of 50-60 characters.
• Meta description: information that summarizes the content of the web page and appears underneath the title. The optimal length is about 290 characters.

You don’t need to learn code or coding to implement meta tags on a blog. You can easily install an SEO plugin, such as Yoast SEO, and use it to add necessary SEO information to each page.

Creating a content plan for your new blog

When creating a new blog, you’ll need to think about how much time you have available to write articles and how many topics you’d like to cover. Try to answer the following questions:

What are my goals? What do I want to get out of blogging? How often will I publish new content? Do I want to focus on one topic or several? Will I write long-form pieces or shorter ones?

Think about what kind of content you’d like to produce. A blog post might require research and writing; if you’re going to write a review, you may need to read the product first. Are there any special requirements for the type of article you want to write? For example, some sites allow you to submit reviews in audio format.

Once you’ve answered those questions, you can start thinking about the types of topics you want to write about. If you know what you want to talk about, you can narrow down the number of potential topics to choose from.

Create a schedule for yourself. Think about what days and times work best for you. Maybe you prefer to write early in the morning before everyone else wakes up. Or maybe you enjoy having lunchtime free to spend working on your blog.

Once you’ve got a rough idea of what you’d like to write about, consider your audience. Who would be interested in reading your articles? Is there anything specific you’d like to address? For example, if you’re passionate about travel, you could write about destinations around the world.

Now that you’ve figured out who you want to reach, you should determine where they hang out online. You can check out blogs by searching for keywords related to your niche. Read these blogs and see which ones seem interesting.

Look at the titles of the blogs and try to figure out what they’re talking about. Then look for similar blogs that might be worth checking out.

If you notice that someone has written about something very similar to what you want to discuss, then you can either contact them directly or find their website through Google. This way, you can ask them for advice or help with your own project.

If you already have a large social media presence, you can leverage this network by promoting your posts on Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.

Remember that you don’t always have to write about current events. There are plenty of other things you can write about. Take a look at this list of common blogging topics to help you decide what kinds of topics you’d like to write.

You can also create a schedule for when you want to publish your content. You might not want to wait until after midnight to publish a post. That’s why you need a schedule. It helps you avoid procrastination.

Write down all of the ideas you come up with for your blog. Once you’ve collected enough good ideas, you can start planning more detailed steps.

How to write the perfect headline

The title is an important part of any blog post. It tells readers exactly what they’ll learn within the article. The title doesn’t just summarize the entire piece; it must draw attention to particular aspects of the content.

When creating a blog post, think about what kind of information you want to share. Some people write about personal experiences and lessons learned. Others write about news stories, tips, and tricks. Whatever you write about, make sure it fits into the theme of your blog.

Your first step is to brainstorm some ideas. Write down as many different headlines as you can think of. Don’t worry about whether they’re grammatically correct. Just get creative!

After you’ve thought of several possibilities, you should evaluate each one. Ask yourself: What makes this headline unique? How does it grab my interest? Would I click on this link?

When you’ve narrowed down the list, pick the most effective headline. Try to use the same words as much as possible . If you’re writing about a new product, you shouldn’t use “new” or “product.” Instead, focus on the benefits of the item.

For example, instead of saying “New Product,” say “Great New Product!” When you do this, you convey the message that you’re offering something really useful.

Try to keep your headlines short. Longer headlines tend to bore visitors. They often end up scrolling past the headline without reading the rest of the article.

Conclusion

A blog can be a great marketing tool if you know how to use it correctly. Follow these simple steps to ensure your blog will be successful.

Writing is a skill that needs to be practiced over time. In fact, there are so many ways to improve your writing skills. Here are 10 of the best online courses to help you master the art of writing.