Chapter 1

The first thing you’ll need to do is to determine what you want your email newsletter to say – what are the benefits, how does it work, why should people subscribe? Determine your purpose and stay true to that throughout the design process.

Next, think about what kind of content you want to include in your email and how often it needs to be sent – for example: daily, weekly, monthly. Set up a schedule and stick with it!

Emails are one of the most important and readily available marketing tools for small businesses. A well-written email newsletter can keep your customers informed about what’s going on with your business and make them eager to buy from you again.

However, emails that don’t follow best practices or that use spammy tactics can be easily recognized by recipients and may hurt the sender’s prospects of reaching a wider audience. To make sure that your email newsletters are effective, we’ve compiled a list of guidelines for you to follow:

1. Know Your Audience
2. Make It Personal
3. Write Effective Headlines
4. Use the right tone
5. Include Photos
6. Keep Your Emails Short
7. Include Links
8. Include Social Media Buttons

With a subscriber list, you will always have a fresh audience for your content. This can be beneficial to bloggers or anyone who needs to reach out to a targeted audience.

The tips that we have mentioned below are very helpful in growing your subscriber list. The first thing is creating interesting content and the second is being consistent with posting every week/month/quarter etc., The third tip is providing relevant updates and the fourth one is providing freebies that people would want. And lastly, it’s important to have a link in your bio that leads back to your profile page so people can subscribe afterwards.