Chapter 1

What are Email Marketing Myths?

This is a great question. It’s hard to know what you should believe in when it comes to email marketing. There are so many different ideas and opinions, so let’s dispel some myths.

Email is dead- “Nope, not true! Email marketing is still one of the best ways to reach your customers.”

I don’t need permission to send email- “No, actually you do if you’re using someone else’s list.”

If I want to get people clicking through my messages I need to use images- “Wrong again! The simple fact of the matter is that adding images can actually hurt your conversion rates.”

Some newsletters are no good- “Novellas are great if done correctly.”

Myth 1: Email Marketing is Dead

Email marketing is alive and kicking. It has evolved to the point where it can be used for so much more than just sending out a newsletter or a promotion that you want your customers to buy. It can send personalized messages to your customers, it can generate leads for you, and it can help you drive traffic to your website.

Accordingly, in this article we will debunk the myth that email marketing is dead.

In this book, we will debunk the myth that email marketing is dead by exploring how they have evolved from being just a way of sending out promotional emails and newsletters to being a powerful tool in digital marketing.

Myth 2: There is a Limit to How Much Spam an Individual can Handle

We have been told that we have a limit to how many emails we can take in. We will eventually reach a point where we can’t handle any more, or that nothing will get done because of all the distractions. This is not true.

The truth is, no one knows how many emails you can take in without reaching a breaking point, and it’s likely different for everyone as every inbox has a different approach to email management. In order to figure out your maximum inbox size, you need to assess all the factors involved in your work/life balance and personal preferences for taking care of emails.