Creating effective Facebook Ads requires thorough knowledge of the different specifications and sizes of these ads. This helps advertisers to target their audience effectively. The size of an ad depends upon the number of pixels in each square centimeter of the screen.
Between different image sizes and character requirements and figuring out how to optimize Facebook ads for the various pages spaces and ad objectives available, it can get pretty confusing.
If you want to get started running Facebook ads without having to worry about sizing and dimensions, here’s a handy cheat sheet for every type of ad you’re able to buy on Facebook, regardless of your ad’s objective or Call to Action (CTA).
Using an ads management tool, like Hubspot, paired with using a social media monitoring tool, like Social Mention, you’ll be able to run excellent social media marketing campaigns.
Whether you’re running an ad campaign or just thinking about it, this guide covers everything you need to know about ensuring that your ads look their best across all devices and placements.
Facebook Ad Image Size/Dimensions
The first thing to consider when creating an ad is its image size. There are three main types of images: Square, Rectangle, and Circle. Each one has a specific pixel count and aspect ratio.
Square Images: These images take up 1×1 pixels. They have a width-to-height ratio of 4:3.
Rectangular Images: These images take 2×2 pixels. They have a height-to-width ratio of 3:4.
Circle Images: These images take 3×3 pixels. They have a diameter-to-diameter ratio of 6:5.
In addition to the image size, there are also two other important factors to consider when designing your ads: the placement and the orientation.
Placement: Placements refer to where your ad will appear on the page. You can choose from four options: Top Left, Top Right, Bottom Left, and Bottom Right.
Orientation: Orientations refer to whether your ad is horizontal or vertical. You can choose between two options: Horizontal and Vertical.
When choosing which image size to use, keep in mind that the larger the image, the more likely people are to click through to your website. However, if you go too large, you may end up wasting money because Facebook won’t show your ad to as many people.
When deciding what size to use, think about how much space you have on your page. If you have a lot of room, then you should probably opt for a smaller image. On the other hand, if you don’t have enough room, you should probably opt for something bigger.
To find out how big your ad needs to be, simply divide the total amount of pixels by the number of pixels per square centimeter. For example, if you have a 100 x 50 pixel ad, you would divide 100 by 0.01 10,000 pixels. That means you’d need at least 10,000 pixels to fill the entire area of the ad.
To determine how many pixels you need for each dimension, multiply the length times the width. So, if you wanted to make a 200 x 300 pixel ad, you would multiply 200 by 300. This gives you 6000 pixels.
You can also use the following formula to calculate the exact number of pixels needed:
(Length * Width) / 1000 Pixels Total Number Of Pixels
For example, if you wanted to create a 400 x 600 pixel ad, you would do the math below:
400 * 600 / 1000 2400
So, 2400 pixels would be required.
If you’re not sure how to calculate the exact number, you can always use the above formula to figure it out.
Once you’ve figured out the exact number of pixels you need, you’ll want to make sure that they fit within the dimensions of the ad. To do so, you’ll need to add some padding around the edges of the image. The recommended amount of padding is 5 pixels.
Standard Facebook Ad Specs
Facebook Ads are great tools for marketers looking to reach their target audience. They allow us to create ads that are highly targeted, cost effective, and trackable. Unfortunately, they also come with some limitations. In order to ensure our ads are performing well, we should adhere to certain guidelines.
The first thing we should look at is the type of image we’re using. While most advertisers tend to use standard images, there’s another option available: circle images. Circle images are perfect for creating ads that are visually appealing while still being able to stand out from the crowd.
Circle images are created by taking an existing image and placing it inside a circle. When viewed on Facebook, these images appear like any other photo. But when someone clicks on them, they will be directed to your website.
While this method isn’t ideal for every advertiser, it does offer several advantages over standard images. First, circle images are extremely easy to create. All you need to do is upload your image into Canva (or similar service), then drag the image onto the canvas. Once you’re done, save the image as either a PNG or JPG file.
Next, you’ll want to decide which aspect ratio you want to use. There are two different options available: square and rectangle. Square images are best used for text-heavy ads because they give off a more professional appearance. Rectangle images are better suited for photos and videos.
Finally, you’ll want to choose between landscape and portrait orientation. Landscape images are generally preferred because they provide a cleaner look. However, portrait images are easier to read and are therefore more likely to get clicked.
With all of those settings in place, you’re ready to start creating your ads!
For standard Facebook image ads (such as the one designed for the News Feed), you should upload them as either JPEG or PNG files with an aspect ratio of 9:16 (or 16:9). For example, if the image’s height is six-eighths of its width, then the image’s height should equal three-fourths of its width
- Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the ad’s audience potential.
- Maximum headline: 25 characters
- Maximum text: 125 characters
- Recommended image resolution: 1,080 x 1,080 px (476 x 249 px minimum)
- Maximum link description: 30 characters
- Maximum video length: 240 minutes
- Maximum video file size: 4GB
Facebook Stories
Facebook Stories posts take up space for only five seconds or until the user swipes them away. You need an image ratio of 9:16, which is equivalent to having an image whose height is nine-sixteenths of its width.
- Image-to-text: 5:1 — If your Facebook Story includes text, keep it under 20% of the image to optimize the Story’s audience potential.
- Minimum image resolution: Upload the highest resolution available
- Maximum video length: 120 seconds
- Maximum video file size: 4GB
Audience Network Native Ads
Native ads on Facebook place your brand in the mobile News Feeds (or “timelines”) of users who have visited websites and apps that are within the target audience’s network. These ads’ images need to be uploaded as either Jpeg or Png files with an image ratio set to 16:9. To put it simply, the image’s height must be nine-sixteenths of its width.
- Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the ad’s audience potential.
- Maximum headline: 25 characters
- Maximum text: 125 characters
- Recommended image resolution: Upload the highest resolution available (398 x 208 px minimum)
- Maximum link description: 30 characters
- Maximum video length: 120 seconds
- Maximum video file size: 4GB
Sponsored Messages
Sponsored messages on Facebook, such as an ad by Uber, appear in your audience’s personal inboxes in Facebook Messenger Images should be uploaded in JPG or PNG format with a resolution of at least 900 pixels wide by 600 pixels tall. For example, if the image has a height of 1,600 pixels and a width of 600 pixels, then the image’s aspect ratio is 9:6.
- Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the Sponsored Message’s delivery potential.
- Maximum headline: 25 characters
- Maximum text: 125 characters
- Recommended image resolution: 1,200 x 628 px (254 x 133 px minimum)
- Maximum link description: 30 characters
Facebook Carousel Ad Size
Facebook carousel ads let viewers click through a rotating series of images all designed to promote a special offer by the advertiser. Like standard Facebook ads, these ads display in most of their original places: a user’s News feed, the right column sidebar (if they’re logged into Facebook), through Instant Articles, and in a user’s Facebook messenger inbox.
Facebook Carousel Ads
Facebook carousel ads are recommended to be at least 1,080 x 1,080 pixels for News Feeds, Right Columns, Instant Articles, Marketplaces, Native Ads, and Messengers Inboxes. Advertisers can put up to ten images in their carousels.
Standard Carousel Image Specs
A standard Facebook carousel ad allows you to display up to ten images in rotation all in the same ad placement. Images should be uploaded in either JPEG or PNG format.
- Maximum headline: 25 characters
- Maximum text: 125 characters (excluding Right Column)
- Recommended image resolution: 1,080 x 1,080 px
- Maximum link description: 20 characters (excluding Right Column, Messenger Inbox)
- Maximum image file size: 30MB
- Maximum video length: 240 minutes per card in a carousel (excluding Messenger Inbox)
- Maximum video file size: 4GB (excluding Messenger Inbox)
Instagram Stories Carousels
Instagram Stories can use Carousel Ads to display up to 3 images or videos in one Story on Instagram.
Recommended image resolution: 1,080 x 1,920 px
Maximum video duration: 15 seconds per card in a carousel
Instagram Feed Carousels
Like Facebook’s Carousel ad sizes, Instagram feeds can support up to 10 cards per carousel. These cards can be displayed at the top of a user’s Instagram profile page. Images should be uploaded in either JPEG or PNG formats.
- Maximum text: Two rows of text (the rest will be truncated)
- Maximum number of hashtags in text: 30
- Recommended image resolution: 1,080 x 1,080 px
- Maximum image file size: 30MB
- Maximum video length: 60 seconds per card in a carousel
- Maximum video file size: 4 GB
Facebook Right Column Ads
The Right Column is a new feature that lets advertisers create custom content within the Facebook mobile app. The Right Column can be used to showcase products, services, events, or other information. It appears on both desktop and mobile devices.
Right Column Ads have two different types of placements:
Mobile only – Appears on mobile devices only
Desktop only – Appears on desktop devices only
The formal sizes and specifications for Facebook Feed ads are:
Minimum image size: 600 x 600
Recommended image size: 1200 x 628
Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
Images no more than 20% text
Image file types: .jpg or .png
Text: 125 characters (if there is no link)
Headline: 25 characters (any more will appear truncated)
Link Description: 30 characters
Facebook Marketplace Ads
Marketplace ads allow businesses to sell directly to consumers via Facebook. They appear as an ad unit in the right-hand side of the screen.
Ad specs:
Minimum image size is 600 x 600 pixels
Maximum image size is 2,000 x 2,000 pixels
Image ratio is 8:5 to 5:3 (no link involved), 4:3 (if there is a linked image)
Images no more then 50% text
Image file type:.jpg or.jpeg
Text: 100 characters (if there is a Link)
Headline: 40 characters (any more will be truncated)
Facebook Instant Articles Ads
Instant articles are similar to regular news stories but they’re optimized for mobile and tablet users. This means they load quickly and look great on smaller screens.
Ad specs:
Minimum image size is 800 x 800 pixels
Maximum image size: 2,400 x 2,400 pixels
Image ratio is 7:6 to 6:7 (no link involved), 5:4 (if there is a related image)
Images no less than 60% text
Image file format:.jpg or.png
Text: 120 characters (if there is any links)
Headline: 80 characters (any more will get cut off)
Facebook Collection Ads
Collection ads are designed to help brands build loyalty with their customers by offering them special deals and discounts.
Ad specs:
Minimum image size is 400 x 300 pixels
Maximum image size of 2,500 x 2,500 pixels
Image ratio is 12:9 to 9:12 (no link involved), 11:10 (if there is a relevant image)
Images no longer than 70% text
Image file type:.jpg or.png
Text: 200 characters (if there is some sort of link)
Headline: 150 characters (any more will not show)
So many ad specs, so little time. Bookmark this Facebook ads key for later and get to drafting your next eye-catching advertisement designed for you audience.
Free Social Media Image Resizer Tool
Are you looking for free social media image resizer tool? If yes then you are at the right place. This article contains information regarding how to resize images using Free Online Tools.
Image editing has become a vital part of modern life because of its ability to enhance the quality of our photos. While some people prefer to edit their pictures manually, others rely on professional software to achieve better results.
There are plenty of tools out there that allow us to easily resize our images. Some of them require payment, while others offer free services. In this post, I’ll share my top picks for the best free photo editors.
Best Free Photo Editor Software
1. GIMP – The GNU Image Manipulation Program
Gimp is one of the most popular open source image editors available today. It’s free, cross platform, and offers powerful features like layers, filters, and much more. You can use it to crop, rotate, flip, adjust brightness, contrast, saturation, hue, and even add effects like blur, sharpen, and vignette.
Gimp supports all major image formats including JPEG, GIF, PNG, TIFF, BMP, PSD, EPS, PDF, SVG, XCF, PICT, PCX, and RAW.
2. Photoshop Express
Photoshop Express is an online service from Adobe which allows you to upload your images and have them edited in real time. You can choose between three different sizes and two different resolutions.
3. Pixlr
Pixlr is another free online editor from Google. It’s simple to use and includes basic editing options such as cropping, rotating, adjusting colors, adding borders, and applying various filters.
You can also download the app for Android and iOS devices.
4. PicMonkey
PicMonkey is a web based application that lets you create amazing collages, memes, and other fun designs. All you need to do is drag and drop your favorite images into the canvas.
5. Canva
Canva is a free online design tool that makes creating graphics easy. You can create beautiful designs without having to be an expert designer.
It’s super easy to use and comes with tons of templates and pre-designed elements.
6. Fotor
Fotor is a great resource for photographers who want to make money by selling their work. They provide a wide range of royalty free stock images, vectors, fonts, and videos.
7. Snapseed
Snapseed is a free mobile app that works on both iPhone and Android. It offers a variety of advanced editing tools like exposure correction, color balance adjustment, and lens corrections.
8. VSCO Cam
VSCO Cam is a free online photo editor that allows you to apply creative edits to your images. You can change the look of your photos by changing the lighting, shadows, highlights, and saturation.
9. ImgTec
Imgtec is a free online photo editing website that provides access to over 100 million high resolution images. You can browse through thousands of categories or search for specific types of images.
10. Shutterfly
Shutterfly is a company that sells photo books, frames, cards, and other products. Their site allows users to edit their own photos and then print them at home.
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